I think the Nike Ad is relevant mostly to the verbal side of Dual Coding. I'm not entirely sure what it is an image of... so I'm just going to go off of the words presented.
The words "Practice Like Champions" and "We Believe" are both positive, inspirational sayings. They put Nike in a positive light, as someone rooting for the hard working players who dream of being great.
But like I said, it is not clear to me- someone who knows next to nothing about football- what the actual image is of. I could be missing something.
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